In the past, we had a president who used to over communicate (he once even talked about his testicles!) now we’re doomed with a government for whom communication is a strange word. Can’t we just get someone in-between?
This is an excerpt of Carlos Ghosn’s biography “Shift” and which may serve as a good lesson for the Tunisian government on honesty and fluent communication .
“The Perrier affair over tainted water is well known. They recognized that they had a problem right away; they said, “We have problem, and we’re dealing with it.” If you’ve made a mistake, say so and start fixing it!
Within forty-eight hours, the firm had identified the sources of the traces of benzene in some of its batches of water, made all information available to the public and ordered the recall of all the batches of Perrier that were then in circulation. It was an expensive operation, but it saved the company from a much more serious disaster, the loss of its customers’ confidence. Ever since, Perrier as been a textbook study in crisis handling and communication.”
Remember the avian flu crisis a year ago in Tunisia? As usual, our dear government waited until the outbreak hit our neighbors only to announce that our chickens are safe and sound. No one believed them and you know why? Because they have been lying to us for over 50 years so why on earth should we believe let alone trust them now?!
With the recent shooting events and the rumor machine at full-throttle, one can expect anything now! My little nice Tunisia! What are they doing to you while I don't even know what the hell is going on?!
If I have one song, just one single song to summarize the whole situation, I won’t find a better one than Mohamed Hassan’s “Lich bita mirsalik 3anni?”
1 Comments:
It's called crisis communication management and since the 90's big corporate have a team for such occurrences.On the gov side, Clinton administration initiated this by a news spinning room in the white house and it got perfected under Bush. Whatever bad happens, they go in panic mode and start spinning the news. Even though they tell the truth, they try to use it in their favor by minimizing the impact of the bad news and maximizing the news on their good handling of the crisis. It's all science my friend and it is planned, prepared and executed to perfection. Crisis management is now a must have and companies specialized in this field make a LOT of money. The TN gov need to just hire one of those.
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